Purposes	Retention
Store and/or access information on a device	400 day(s)
Create profiles for personalised advertising	400 day(s)
Use profiles to select personalised advertising	400 day(s)
Use limited data to select advertising	400 day(s)
Measure advertising performance	400 day(s)
Understand audiences through statistics or combinations of data from different sources	400 day(s)
Develop and improve services	400 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	400 day(s)
Deliver and present advertising and content	400 day(s)

Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Data categories
IP addresses
Probabilistic identifiers
Browsing and interaction data
Non-precise location data
Users’ profiles

Purposes	Retention
Store and/or access information on a device	395 day(s)
Use limited data to select advertising	395 day(s)
Create profiles for personalised advertising	395 day(s)
Use profiles to select personalised advertising	395 day(s)
Measure advertising performance	395 day(s)
Understand audiences through statistics or combinations of data from different sources	395 day(s)
Develop and improve services	395 day(s)

Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Special features
Use precise geolocation data
Actively scan device characteristics for identification

Data categories
IP addresses
Device characteristics
Device identifiers
Probabilistic identifiers
Authentication-derived identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Precise location data
Users’ profiles
Privacy choices

Purposes	Retention
Measure advertising performance	60 day(s)
Understand audiences through statistics or combinations of data from different sources	60 day(s)

Features
Match and combine data from other data sources

Data categories
IP addresses

Purposes	Retention
Store and/or access information on a device	-
Use limited data to select advertising	90 day(s)
Use profiles to select personalised advertising	90 day(s)
Measure advertising performance	400 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	400 day(s)
Deliver and present advertising and content	400 day(s)
Save and communicate privacy choices	90 day(s)

Data categories
IP addresses
Device identifiers
Probabilistic identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Privacy choices

Purposes	Retention
Store and/or access information on a device	365 day(s)
Use limited data to select advertising	365 day(s)
Create profiles for personalised advertising	3650 day(s)
Use profiles to select personalised advertising	3650 day(s)
Measure advertising performance	1500 day(s)
Develop and improve services	365 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	365 day(s)
Deliver and present advertising and content	365 day(s)

Features
Identify devices based on information transmitted automatically

Data categories
IP addresses
Device characteristics
Device identifiers
User-provided data
Non-precise location data

Purposes	Retention
Store and/or access information on a device	180 day(s)
Create profiles for personalised advertising	180 day(s)
Use profiles to select personalised advertising	180 day(s)
Use limited data to select advertising	180 day(s)
Measure advertising performance	180 day(s)
Develop and improve services	180 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	180 day(s)
Deliver and present advertising and content	180 day(s)
Save and communicate privacy choices	180 day(s)

Features
Link different devices

Data categories
IP addresses
Device characteristics
Device identifiers
Authentication-derived identifiers
Browsing and interaction data
Non-precise location data
Users’ profiles
Privacy choices

Purposes	Retention
Store and/or access information on a device	180 day(s)
Use limited data to select advertising	180 day(s)
Create profiles for personalised advertising	90 day(s)
Use profiles to select personalised advertising	90 day(s)
Measure advertising performance	180 day(s)
Understand audiences through statistics or combinations of data from different sources	90 day(s)
Develop and improve services	180 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	180 day(s)
Deliver and present advertising and content	180 day(s)
Save and communicate privacy choices	180 day(s)

Features
Link different devices
Identify devices based on information transmitted automatically

Special features
Use precise geolocation data

Data categories
IP addresses
Device characteristics
Device identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Precise location data
Users’ profiles
Privacy choices

Purposes	Retention
Store and/or access information on a device	730 day(s)
Create profiles for personalised advertising	730 day(s)
Use profiles to select personalised advertising	730 day(s)
Use limited data to select advertising	730 day(s)
Measure advertising performance	730 day(s)
Understand audiences through statistics or combinations of data from different sources	730 day(s)
Develop and improve services	730 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	730 day(s)
Deliver and present advertising and content	730 day(s)
Save and communicate privacy choices	730 day(s)

Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Special features
Use precise geolocation data

Data categories
IP addresses
Device characteristics
Device identifiers
Probabilistic identifiers
Authentication-derived identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Precise location data
Users’ profiles
Privacy choices

Purposes	Retention
Store and/or access information on a device	180 day(s)
Create profiles for personalised advertising	180 day(s)
Use profiles to select personalised advertising	180 day(s)
Understand audiences through statistics or combinations of data from different sources	180 day(s)
Develop and improve services	180 day(s)
Use limited data to select advertising	180 day(s)
Measure advertising performance	180 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	180 day(s)
Deliver and present advertising and content	180 day(s)
Save and communicate privacy choices	180 day(s)

Features
Identify devices based on information transmitted automatically

Special features
Use precise geolocation data
Actively scan device characteristics for identification

Data categories
IP addresses
Device identifiers
Non-precise location data
Precise location data
Users’ profiles

Purposes	Retention
Store and/or access information on a device	60 day(s)
Use limited data to select advertising	14 day(s)
Create profiles for personalised advertising	60 day(s)
Use profiles to select personalised advertising	60 day(s)
Measure advertising performance	14 day(s)
Understand audiences through statistics or combinations of data from different sources	60 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	60 day(s)
Deliver and present advertising and content	60 day(s)

Features
Identify devices based on information transmitted automatically

Data categories
IP addresses
Device characteristics
Device identifiers
Probabilistic identifiers
Browsing and interaction data
Non-precise location data
Users’ profiles
Privacy choices

Pop Culture

Michael biopic underperforms with $61m opening weekend; distributor reviews theatrical run

Lionsgate weighs international rollout strategy after Jaafar Jackson-led 'Michael' falls well short of tracking projections.

Credit...Mietje Germonpré

By Cara Buckley

April 23, 2026

LOS ANGELES — "Michael," the long-awaited Michael Jackson biopic starring the singer's nephew Jaafar Jackson, opened to a softer-than-expected $61 million domestically over its debut weekend, prompting distributor Lionsgate to begin an internal review of its theatrical strategy, executives confirmed Sunday.

The Antoine Fuqua-directed film, which arrived in 3,950 North American theaters on Friday, April 24, had been tracking in the $85–100 million range as recently as two weeks ago. With a production budget industry sources peg between $150 million and $200 million — before a global marketing spend estimated north of $80 million — the opening represents a significant shortfall for one of the studio's largest bets of the decade.

"We are proud of the film and of Jaafar's extraordinary performance, but the opening did not meet our expectations," Lionsgate Motion Picture Group Chair Adam Fogelson said in a statement issued Sunday afternoon. "We are taking a hard look at our release plan in the weeks ahead to give 'Michael' every chance to find its audience."

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